One of the things I delight in living here in the south is Chick-Fil-A. They didn’t have any in northern California where I’ve spent most of my life. I sometimes used to eat lunch at one in Austin, TX when I’d go there on business trips, though more often than not, we went to some place like Don’s BBQ Shack (Austin knows how to do BBQ!)
It isn’t so much the food at Chick-Fil-A that I like, though I do tend to enjoy it. And it isn’t that it’s owned by great people (the Truett Cathy family) who by all accounts are wonderful folks and very generous to those in need – especially with foster homes, nor is it the fact that they have the courage to close their restaurants on Sunday’s (which I also appreciate because they do it for faith-based reasons.) What I enjoy most about Chick-Fil-A is their advertising.
There isn’t anything beef on the menu – it’s all about chicken, though I think you can also get salads there. Their ads, however, feature cows. Black spotted cows (Jersey’s I think, but I’m sure one of my cousins could tell me). Their ads feature not just printed billboards, but they have large plastic forms of cows on their billboards, too, saying things like: “Eat mor chikin'”, or “Birdees, eegles, chickin'”, or “Aftr furthr review, chickin’ iz yummy”. Don’t forget the cow dressed for the beach holding up a sign that says, “Eat chikin or weer sunk” or the flower-child cow holding up a banner that says, “Give chikin a chance.” (As you can tell, cows are not great spellers!) Some of the billboards have plastic cows draped all over the billboards talking about how eating beef makes you lazy or sleepy. I wonder what they do with those cows when they change the signs…and how they get them up there in the first place!!!!
Here’s what the Chick-Fil-A web page has to say about the cow campaign: “In 1995, a renegade cow, paintbrush in mouth, painted the three words “EAT MOR CHIKIN” on a billboard. From that day forward, the burger-eating landscape would forever be changed. These fearless cows, acting in enlightened self-interest, realized that when people eat chicken, they don’t eat them. Today, the cows’ herds have increased and their message reaches millions – on television, radio, the internet, and the occasional water tower. Needless to say, Chick-fil-A fully endorses and appreciates the monumental efforts made by our most beloved bovine friends.” There’s even a Facebook page for the bovines with a banner that reads: “Use yer soshul netwerk 2 stop burger eatrz.” (Facebook: https://www.facebook.com/EatMorChikin) Make sure to check out some of the pictures and videos of Chick-Fil-A commercials on that site.
Today, after attending a farmer’s market, we stopped at a Chick-Fil-A to get a bite to eat and something to drink. Taped up on the entrance to the restaurant was a sign that I had to shoot to make it into today’s blog post. It was a bright, sunny day, the sign had air-bubbles on it and there’s lots of background reflection, so it’s not a great photo, but I thought it was so cute I couldn’t resist. You probably didn’t even know there was a cow appreciation day on July 13, did you? Well, if you live near a Chick-Fil-A and wear a cow costume, you can get a free meal that day! Of course, if you don’t have a cow costume already, it will cost you more to rent on than to just buy the meal, but it’s kind of a fun idea. I wonder how many cows will be showin’ up 2 eat mor chikin that day???? Even if you don’t dress up as a cow, give the cows a break on July 13, will you? Eat chikin!!!!!
ON THIS DAY IN HISTORY: in 1941, President Roosevelt announced that American forces had landed in Iceland to prevent a Nazi invasion. Betcha didn’t know that, did you? I sure didn’t!
TRIVIA FOR TODAY: the Data Group says that over the course of a year, grandparents will spend an average of $217 per grandchild for Christmas, birthdays, special occasions (like graduations) and other special days (Easter, Valentine’s Day, etc.)