I took today’s picture in 2008 at the Armida Winery outside of Healdsburg in the Dry Creek Valley. A friend had told us that this was one of his favorite wineries to visit and that they had some very creative marketing programs. So, one day when we had nothing better to do, we hopped in the car and went to Armida. I must say that they certainly were creative in their marketing!!!
One of their most famous wines is a zinfandel. Wineries make plays on that name by calling their brand or a particular wine with names such as “Seven Deadly Zins”, “Zinfully Delightful”, and as at Armida, “Poizin.” Pretty clever, eh?
Not only do they have a zinfandel that they bottle as Poizin, you can buy it in a mini-coffin as you can see from the photo. But wait – there’s more!!!! They also have an after dinner wine (you’d drink the zinfandel WITH dinner, you know) called “Antidote.” So, they’ve got you covered while you dine, and after you’ve dined! Pretty good marketing gimmick if you ask me.
But here is my dilemma with this picture. Is the dude (statue) standing there with the sign in front of him the grim reaper, or is it the Emperor that was best buddies with Darth Vader from Star Wars? What do you think?
ON THIS DAY IN HISTORY: in 1978, Jim Jones led 914 member of his People’s Temple (a cult) to commit suicide by drinking poisoned Kool-aid. Those who refused the beverage were shot.
TRIVIA FOR TODAY: on his sailing trip in 1768, Captain Cook lost 41 of his 98 crew to scurvy. By 1795, the cause of scurvy was known (a lack of vitamin C) and lemon juice was issued as part of the rations aboard sailing ships.